Zenless Zone Zero’s Myethos Figures Are Perfectly Tuned Fan Service

Zenless Zone Zero hasn’t been out that long, but HoYoVerse already understands exactly which characters own the community’s brainspace. The latest proof is a new collaboration with figure maker Myethos that turns three of the game’s biggest breakout stars into high end collectibles: Asaba Harumasa, Hoshimi Miyabi, and Ellen Joe.

These aren’t quick prize figures or acrylic stands. Myethos is giving each of them a premium treatment under the Gift+ label, with detailed sculpts, elaborate bases, and poses that feel pulled straight from New Eridu’s music soaked streets. Harumasa has already surfaced as a painted 1/8 scale prototype, Miyabi is showing in gray prototype form, and Ellen has a teaser silhouette that pretty much broke social media the moment it dropped.

Below, we’ll look at who these three are in game, why they hit so hard with the fanbase, and how this kind of merch strategy keeps Zenless Zone Zero’s community active when the game itself is between banner cycles and major updates.

Why Harumasa, Miyabi, and Ellen Joe?

HoYoVerse has dozens of playable and NPC faces in Zenless Zone Zero already, so the first question is simple: why these three?

The answer comes down to a mix of role, aesthetics, and how they slot into the game’s music forward identity. Zenless leans hard into street culture, live shows, and underground broadcasts. Harumasa, Miyabi, and Ellen all sit right at that intersection of music and style, which makes them ideal candidates to headline a premium figure wave.

They also represent three very different flavors of cool. Harumasa is the “band frontman on a smoke break” kind of relaxed charisma. Miyabi blends traditional elegance with synth driven modernity. Ellen is pure electric idol energy with a guitar slung over her shoulder. That spread means collectors can pick the one that matches their personal vibe or go all in for a display that looks like a cross faction gig poster come to life.

Asaba Harumasa: The Garden of Radiance Frontman

In Zenless Zone Zero, Asaba Harumasa is the laid back guitarist whose aesthetic feels like it was born in the same alleyways you run through between commissions. He’s a fashion conscious type with a soft spot for oversized layers and a guitar that never seems to leave his side. In game, that style is paired with confident, looping attack animations and a playstyle that feels rhythmic even before you add the soundtrack underneath.

Myethos’ Gift+ “Garden of Radiance” 1/8 scale captures that energy almost too well. The prototype shows Harumasa in a casual street fit: an oversized blue sweater layered over shirts, slim black pants, and sneakers, with his guitar leaned beside him and his arm resting on it. It looks less like a combat pose and more like you’ve caught him mid break after soundcheck, neon city lights reflecting off the instrument.

That relaxed composition is a big part of why the figure has taken off in collector circles. It’s not just a static recreation of a key art pose. The sculpt sells a slice of Harumasa’s day and reinforces the fantasy that these characters have lives outside of what you see in commissions and combat arenas.

Community reaction reflects that. Harumasa fanart spiked around the reveal, and pre order discussion threads immediately started comparing the Myethos take to existing and upcoming Harumasa merch like nendoroids and key art acrylics. For players who main him in their combat teams, this is the display centerpiece they were waiting for.

Hoshimi Miyabi: Traditional Strings, Future Keys

Hoshimi Miyabi has been a fan favorite since her first proper appearance, and it’s easy to see why once you’ve watched her fight. She combines the precision of a swordswoman with a composed, almost ceremonial presence. Her animations have a dancer’s timing, with slashes that feel like choreographed steps, and she carries herself like a character who has one foot in New Eridu’s present and one in its mythology.

The Myethos prototype leans directly into that duality. Instead of the expected sword drawn, mid slash kind of pose, Miyabi appears in a formal style dress, playing a keytar. It’s a clever twist that still feels perfectly on brand. The dress keeps her dignified silhouette intact, while the keytar injects modern live house energy into the scene.

Even unpainted, the sculpt detail is clear from the early event photos. Flowing fabric, hair strands pulled into motion, and careful attention to how her fingers rest on the keys all help sell the idea that she’s mid performance rather than mid battle. Fans immediately started speculating on the final color layout and whether the base will echo the game’s Hollow stage visuals or reference one of her story scenes.

For Miyabi mains, this figure is a chance to collect a side of her that the game only hints at. Zenless talks a lot about music and performance, but you don’t always get to see every character in that space. A high end figure that literally puts an instrument in her hands fills in that mental gap in a way fan art alone can’t.

Ellen Joe: The Guitar Idol Everyone Was Waiting For

If there is one Zenless Zone Zero character whose popularity feels inevitable, it’s Ellen Joe. She’s the walking definition of “this character was built to trend,” with a design that mixes school idol charm, effortless cool, and just enough delinquent edge to keep her interesting.

In game, Ellen plays like she looks: fast, attention grabbing, and very easy to build a team around if you enjoy stylish gameplay. Her moveset and voice lines practically beg to be clipped and shared, and HoYoVerse has leaned into her appeal with early merch like the On Campus 1/8 scale figure from the LIMEPIE line.

That’s why the Myethos tease hit so hard despite being just a silhouette. The outlined pose suggests Ellen holding a guitar and waving to the crowd, a natural evolution of her existing figure lineup that tips her fully into front stage territory. You can already picture the final piece: hair swinging with the motion, jacket in mid flare, and a base that feels like a live show platform.

Community forums lit up with side by side comparisons between the silhouette and key art frames, trying to guess which illustration the sculpt is referencing. Collectors who already have or plan to grab the original LIMEPIE Ellen are treating this Myethos version as the “premium headline concert” companion piece.

How High End Figures Keep Zenless Zone Zero Buzzing

HoYoVerse has turned physical merch into a full ecosystem across all its games, and Zenless Zone Zero is no exception. The Myethos Harumasa, Miyabi, and Ellen Joe figures show how that strategy is evolving for a younger franchise that is still solidifying its identity.

First, they create long tail hype between updates. Major patches and limited banners naturally come in bursts. Once a big event wraps, discussion can cool down. Announcing a high profile figure line in that window gives fans a new focal point for speculation and conversation. Every new prototype, painted reveal, or preorder date functions almost like a mini content drop, pulling people back into the fandom even if they’ve cleared their daily commissions for the week.

Second, figures deepen emotional investment in specific characters. It’s one thing to enjoy a unit in your rotation because their kit is strong. It’s another to dedicate shelf space and real world money to a sculpt that captures their best angles. That shift from “this character carries my runs” to “this character lives on my desk” makes it far more likely a player will stick around through the game’s slower stretches, waiting to see what they do in the next story chapter or event.

Third, high end collectibles help stabilize a character’s status as a franchise pillar. By giving Harumasa, Miyabi, and Ellen their own Gift+ figures so early, HoYoVerse is essentially signaling, “these are core faces of Zenless.” That matters for community events, official concerts, music videos, and cross game collabs down the line. The stronger their visual presence in the real world, the more natural it is for them to headline future projects.

Finally, this merch strategy plays directly into Zenless Zone Zero’s musical DNA. A game built around rhythm, clubs, and underground broadcasts is perfectly suited to figures that highlight instruments and performance. Harumasa leaning on his guitar, Miyabi with a keytar, Ellen with her own axe tilted just so: together they look less like random character picks and more like the lineup poster for a night you’d absolutely buy tickets for.

What It Means For The Community

For collectors and regular players alike, the Myethos wave is a clear sign that HoYoVerse sees Zenless Zone Zero as more than a side project. Premium figures are expensive to develop and take years to bring to market. Committing to three at once, all based on characters who are still relatively fresh, shows a level of confidence in the game’s staying power.

For the community, that translates into a cycle where the game, the merch, and the fan culture all feed into each other. New patches introduce story beats and animations that inspire fan art. Fan art and community buzz signal which characters have the strongest pull. High end figures make those characters tangible, which in turn keeps them front of mind when HoYoVerse plans future events or collabs.

If you care about Zenless Zone Zero as a living franchise instead of just a flavor of the month gacha, that feedback loop is exactly what you want to see.

The exact release windows for the Myethos Harumasa, Miyabi, and Ellen Joe figures are still unannounced, and for pieces at this level we could be looking at 2026 and beyond. But pre production teases already show enough to make it clear: when they finally land, they’ll be some of the most expressive physical representations of New Eridu’s cast yet.

Until then, expect more prototypes, event displays, and preorder campaigns to function as their own kind of content roadmap, keeping Zenless Zone Zero’s community talking even when the Hollow is quiet.