Hasbro’s first Legend of Zelda: Heroes of Hyrule toys are Tears of the Kingdom versions of Link, Zelda, and Ganondorf, with preorders opening ahead of a 2027 launch.
Image: 9to5toys.com
Hasbro’s first Zelda wave chooses the modern Hyrule battlefield
Hasbro has fully revealed the first three figures in its new The Legend of Zelda: Heroes of Hyrule toy line, and the opening move is a clear one: Link, Princess Zelda, and Ganondorf are all based on The Legend of Zelda: Tears of the Kingdom rather than the upcoming live-action movie or Link’s classic green-tunic look.
IGN, which debuted images of the set, reports that the figures are part of Hasbro’s newly announced Legend of Zelda license with Nintendo and will be shown at San Diego Comic-Con 2026. Nintendo Life and Nintendo Everything also report that the first wave is the Tears of the Kingdom trio, confirming that the line is starting with Nintendo’s latest open-world era rather than reaching back to Ocarina of Time, Twilight Princess, or the series’ older toyetic silhouettes.
That choice is the immediate tension around these Legend of Zelda toys. For collectors, Tears of the Kingdom is the most current visual language of Hyrule: ancient Zonai machinery, the broken Master Sword, Ganondorf’s revived Demon King design, and Link’s altered arm. For longtime Nintendo fans, the reveal lands during a broader Zelda anniversary stretch where attention is split between the reported Ocarina of Time remake, a live-action film dated for April 30, 2027, and other franchise merchandise. Hasbro’s first wave is not trying to represent the entire series at once. It is planting its flag in the version of Hyrule many players most recently climbed, fought through, and rebuilt.
Link, Zelda, and Ganondorf get collector-scale treatment
The core details are now concrete. IGN reports that The Legend of Zelda: Heroes of Hyrule figures use a 6-inch scale, similar in broad shelf category to Hasbro lines such as Star Wars: The Black Series and G.I. Joe Classified. Link and Zelda measure 6 inches tall, while Ganondorf stands taller at 7.5 inches. Polygon, citing the Hasbro Pulse listings, reports that each figure has more than 20 articulation points.
The accessories are where Hasbro’s first Zelda toy line starts to feel like Tears of the Kingdom in miniature. Link includes the Hylian Shield, the Master Sword, and an interchangeable Zonai power hand, according to IGN and Nintendo Everything. Zelda comes with the Decayed Master Sword and an interchangeable right hand. Ganondorf includes the Gloom Sword, a scabbard, and an interchangeable right hand.
Those choices matter for display because they frame each character around a specific dramatic beat from Tears of the Kingdom. Link’s figure leans into the game’s central transformation, with the Zonai arm standing in for the mechanical rhythm of Ultrahand, Fuse, and the power-set fantasy that defined the sequel’s combat and puzzle design. Zelda’s Decayed Master Sword points to the game’s fractured opening and its long arc of restoration. Ganondorf’s Gloom Sword and larger height give the shelf a proper final-boss silhouette rather than treating the villain as the same physical presence as the heroes.
Hasbro’s own product language, quoted by Nintendo Everything, positions the line as a way for fans to recreate game moments and cut-scenes or imagine their own. That is marketing language, but it matches the figure design approach shown in the reported accessories: these are built around posed scenes, not static statues.
Price, preorder timing, and the Spring 2027 release window
For buyers, the practical numbers are already out. IGN, Nintendo Life, Nintendo Everything, and Polygon all report that Link and Zelda are priced at $27.99 each. Ganondorf is priced at $42.99, reflecting the larger 7.5-inch figure and additional villain build.
Preorders are set for July 22. Nintendo Everything reports a 5 PM PT preorder opening, while Polygon lists 8 PM EDT on Wednesday, July 22, which is the same moment converted to Eastern time. Nintendo Life reports that preorders are expected through retailers including Amazon and Walmart, while Polygon says Hasbro Pulse listings for Link, Zelda, and Ganondorf are already live, with preorders scheduled to open at that time.
Release timing has one important wrinkle. IGN, Nintendo Life, and Nintendo Everything describe the figures as slated for Spring 2027. Polygon reports that the Hasbro Pulse listings show an expected shipping date of May 1, 2027, while noting that the date could be a placeholder. That creates a narrow but useful distinction for collectors: Spring 2027 is the announced launch window across coverage, while May 1 is a storefront listing date that may change.
Availability outside the United States is still unclear from the provided reporting. Nintendo Life says it will update if options appear for buyers outside the U.S., but the confirmed preorder references in the current source material are Hasbro Pulse, Amazon, and Walmart. Anyone trying to secure the first wave should treat July 22 as the key date and check retailer pages directly rather than assuming international stock will mirror U.S. listings.
Why Tears of the Kingdom is both obvious and divisive
Starting with Tears of the Kingdom makes business sense because it is the latest major Zelda game and gives Hasbro a clean, recognizable character triangle: the hero, the princess, and the Demon King. It also gives the line an immediate visual hook. The Master Sword and Hylian Shield tease that came before the full reveal could have pointed to many eras of Zelda, but the finished figures are tied to the specific designs players saw in the 2023 game.
That specificity is also why the reveal is drawing attention beyond Tears of the Kingdom players. Nintendo Life’s comment section, while anecdotal, shows the split. Some readers were enthusiastic about seeing Zelda merchandise in a mainstream 6-inch figure format. Others compared the line to Good Smile’s figma figures or Hasbro’s Black Series-style collector toys. Several commenters said they would have preferred Ocarina of Time designs, movie-related figures, or a different era of Link and Zelda. One reader framed the Hasbro line as a cheaper alternative to figmas, while another said the faces looked slightly off but the figures were acceptable.
Those reactions highlight the collector stakes. Zelda has always treated character design like a new orchestration of an old theme. Link’s green tunic, Breath of the Wild’s blue Champion’s Tunic, Tears of the Kingdom’s asymmetrical arm, Wind Waker’s toon proportions, and Ocarina’s adult hero all speak to different generations. Hasbro’s first Hasbro Zelda figures are not neutral franchise mascots. They are a vote for the current open-air era, with all the affection and fatigue that comes with a design style that has dominated Zelda conversation since Breath of the Wild.
There is no confirmed evidence in the provided sources that Hasbro will make Ocarina of Time, movie, or other era-specific figures. What is confirmed is broader: Hasbro’s July 16 announcement calls this a multi-year collaboration with Nintendo, and Nintendo Everything’s quoted product description says Heroes of Hyrule collectibles feature characters from across the beloved games. That wording leaves room for a wider line, but the first wave itself is locked to Tears of the Kingdom.
The reveal lands in a crowded Zelda anniversary moment
The timing gives these Heroes of Hyrule toys a larger stage than a normal licensing announcement. Hasbro’s investor release says the company entered a new multi-year licensing partnership with Nintendo to create products based on The Legend of Zelda franchise, with the collaboration set to begin in 2027 and the first three 6-inch-scale figures being revealed at San Diego Comic-Con, held July 23 through July 26, 2026.
Nintendo Life reports that Zelda turned 40 earlier in 2026. Polygon notes that the anniversary stretch also includes a Lego set depicting the final battle from Ocarina of Time, a deluxe vinyl release for the Breath of the Wild soundtrack in September, Nintendo’s announced Ocarina of Time remake for later in 2026, and the live-action Legend of Zelda movie dated for April 30, 2027.
That context helps explain why some fans expected something other than Tears of the Kingdom figures. A movie release in 2027 naturally raises the possibility of film designs. An Ocarina of Time remake raises expectations for classic Link, Zelda, Ganondorf, Sheik, or other N64-era characters. A 40th anniversary year invites fans to think in terms of the whole timeline rather than one game.
Hasbro’s confirmed first wave avoids the movie question entirely. IGN specifically reports that the figures are based on the games rather than the upcoming live-action movie. That keeps the line anchored to Nintendo’s game canon, at least for now, and may be safer for collectors who prefer game-accurate shelves over film tie-ins. It also means the line’s first impression is tied to Tears of the Kingdom’s existing iconography rather than any still-unseen cinematic interpretation.
How collectors should read the first wave
For collectors, the first wave looks like a measured opening strike. Link and Zelda at $27.99 place these figures in a mass-market collector bracket rather than premium import territory. Ganondorf at $42.99 is a larger commitment, but his scale and accessory set give him the centerpiece role he needs. If the articulation holds up to the more-than-20-points listing reported by Polygon, the figures should support the kinds of combat-ready poses Zelda fans want: shield raised, sword angled, Demon King looming, Zelda posed around the damaged blade that drives Tears of the Kingdom’s story forward.
The main reason to preorder early is simple availability, not confirmed scarcity. The sources do not say these figures are limited editions, retailer exclusives, or one-time runs. They do say preorders open July 22 and that the line launches in 2027. Zelda’s collector market can move quickly when Nintendo licenses physical goods, but readers should separate that expectation from confirmed facts. There is no sourced claim here that stock will be constrained.
The main reason to wait is quality uncertainty. IGN says early prototypes will be on display at Hasbro’s Comic-Con booth, but the current reporting is based on revealed images, product descriptions, listings, and publisher information. In-hand reviews, final paint quality, joint tightness, face printing, and accessory durability are still unanswered. Nintendo Life’s reader comments already show some concern around faces and comparisons to figma figures, which are the kinds of details that often decide whether a collector buys one character or commits to a full line.
The safest buyer guidance is to treat Link and Zelda as the accessible entry points and Ganondorf as the confidence test. If you collect Tears of the Kingdom figures specifically, the trio forms a complete first scene. If your Zelda shelf is built around Ocarina of Time, classic green tunic Link, or amiibo-era Nintendo display pieces, Hasbro has not yet confirmed the wave you are waiting for. The multi-year partnership suggests this is a beginning, but only Link, Zelda, and Ganondorf from Tears of the Kingdom are announced in this first Heroes of Hyrule toys lineup.